Thursday, June 23, 2011

Making Money Cash

MSFT Up Strong Vs. The Market
The market is rallying on released economic metrics. The number of people signing up for jobless benefits fell last week, while housing starts and building permits rose last month. Shares of MSFT are up stronger than its peers. Upcoming catalysts include second calendar quarter results to be released in July followed by the company's annual Analyst Day; Windows Phone 7 / Mango adoption with hardware partner Nokia; strides against current market leaders in cloud computing; entrance in the tablet market at some point; making money in the online business including integration of Skype and improving the search / display business (retooling the Bing / Yahoo! partnership or just buying them outright); and continued evolution of Kinect and the next generation Xbox console. The stock currently trades at 7x Enterprise Value / TTM Free Cash Flow, inexpensive compared to historical trading multiples.


Ballmer Rumored To Step Down After Windows 8 Launch (InfoWorld)
That's soon, all things considering. Steve Ballmer is rumored to resign sometime after the launch of Windows 8. It is pure speculation, however, it could be right on the money. Ballmer may be stubborn and bombastic, but he's not dumb. Nor must he be thrilled by Microsoft's lackluster stock performance during his tenure. He also has to be aware of the monumental nature of his biggest failures; Vista, mobile and the cloud. It's time to go. The key question is who will succeed him?


The Difference Between Apple And Microsoft Is Leadership (So Entrepreneurial via Business Insider)
Nick Hughes, who writes at So Entrepreneurial, would be thrilled about Ballmer's stepping down. He says the difference between Apple's success and Microsoft's lackluster performance can be summed up in one word: Leadership. Steve Jobs understands leadership, vision, inspiration and branding are vital to business success. He gets it. Steve Ballmer is flat out not an inspirational leader nor a visionary.


Microsoft Sells A Copy Of Office Every Second (The Wall Street Journal)
In all the excitement and buzz that surrounds the cloud, it is worth stopping for a moment to consider one thing; Microsoft still makes a pretty decent business from selling products. Microsoft said they had been selling a copy of Office every second: that’s about 31.5 million copies. The number could be higher, assuming Microsoft is counting only Office 2010 sales and not Office for Mac 2011, which came out late last year.


Daily Trader: Microsoft Is A Cheap Stock To Own (Seeking Alpha)
Yes, the stock is boring. Why would you pay 80x for Amazon or 300x for Salesforce.com when Microsoft does the same things these companies do, only much better and when you can buy the stock for 1/10 to 1/50th of the price? Buying undervalued growth works better over the longer term.



The CNN Washington Bureau’s morning speed read of the top stories making news from around the country and the world. Click on the headlines for more.


WASHINGTON/POLITICAL

For the latest political news: http://www.CNNPolitics.com


CNN Poll: Romney at top of the GOP field

Hours before a major showdown in the battle for the GOP presidential nomination, a new national poll indicates that nearly one in four Republicans say they would most likely support Mitt Romney as their party's nominee. According to a CNN/Opinion Research Corporation survey, the former Massachusetts governor, who's making his second bid for his party's presidential nomination, grabbed the support of 24 percent of Republicans and independent voters who lean toward the GOP, with former Alaska governor Sarah Palin at 20 percent, ahead of the rest of the field.


CNN: The seven GOP contenders in CNN's Monday debate

NN will hold the first Republican presidential debate in the critical early voting state of New Hampshire at 8 p.m. ET on Monday. With the 2012 election a little less than a year and a half away, there are still prominent Republicans who have yet to make a decision on whether they'll make a run for the White House but other contenders have been running for months. Here's a look at the seven people who will share the stage at Saint Anselm College in Manchester.


CNN: Pawlenty takes a swing at 'Obamneycare'

Republican presidential candidate Tim Pawlenty stepped up his attacks on Mitt Romney Sunday, labeling the current health care law "Obamneycare" for its similarities to the plan instituted in Massachusetts while Romney was governor. …The former Minnesota governor previously tiptoed around criticism of Romney's health care plan and the new attack line is the most direct shot at his rival. The two will meet for the first time on a debate stage Monday in New Hampshire.


CNN: Party bosses battle over Weiner scandal

In a heated debate on NBC's "Meet the Press," Republican National Committee Chairman Reince Priebus said that "for the first 10 days" of the scandal, "the only job (House Minority Leader) Nancy Pelosi was interested in saving was Anthony Weiner's." Democratic National Committee Chairwoman Debbie Wasserman Schultz fired back that Priebus' argument failed "the straight-face test." The debate came the same day that TMZ published photos of Weiner, in various states of undress, which he apparently took of himself in a locker room.


Los Angeles Times: Missing Iraq money may have been stolen, auditors say

After the U.S.-led invasion of Iraq in March 2003, the George W. Bush administration flooded the conquered country with so much cash to pay for reconstruction and other projects in the first year that a new unit of measurement was born. Pentagon officials determined that one giant C-130 Hercules cargo plane could carry $2.4 billion in shrink-wrapped bricks of $100 bills. They sent an initial full planeload of cash, followed by 20 other flights to Iraq by May 2004 in a $12-billion haul that U.S. officials believe to be the biggest international cash airlift of all time. …For the first time, federal auditors are suggesting that some or all of the cash may have been stolen, not just mislaid in an accounting error.


NATIONAL

For the latest national news: http://www.CNN.com


CNN: As Arizona wildfire rages, officials allow some to return home

Firefighters made inroads into the massive wildfire in eastern Arizona Sunday, as authorities said the threat of spreading flames had decreased enough to allow thousands of residents in some of the hardest-hit areas to return home. "After consulting with fire officials, it has been determined that the fire risk has diminished enough that it will no longer be a threat to the citizens of the towns," said Cmdr. Webb Hogle of the Apache County Sheriff's Office.


New York Times: F.B.I. Agents Get Leeway to Push Privacy Bounds

The Federal Bureau of Investigation is giving significant new powers to its roughly 14,000 agents, allowing them more leeway to search databases, go through household trash or use surveillance teams to scrutinize the lives of people who have attracted their attention. The F.B.I. soon plans to issue a new edition of its manual, called the Domestic Investigations and Operations Guide, according to an official who has worked on the draft document and several others who have been briefed on its contents.


Sports Illustrated: LeBron, Heat's failure something Dirk, Mavericks know all too well

What was the difference between the world's most talented player and the champion? There is nothing [LeBron] James cannot do on a basketball court. And yet there was nothing he could do to prevent [Dirk] Nowitzki's Mavericks from coming back to win Games 2 and 4 on their way to winning the final three games of the season.


CNN: Yucca Mountain report defends and slams NRC chairman

A House subcommittee on Tuesday will hold a hearing on the Nuclear Regulatory Commission Chairman Gregory Jaczko's handling of the administration's decision to kill Yucca Mountain. At issue: Did Jaczko, an opponent of the Yucca Mountain plan, give the administration an assist, unilaterally and improperly ending the NRC's consideration of the Yucca Mountain proposal, further sealing its fate? Prior to his appointment to the NRC, Jaczko was a top aide to Senate Majority leader Harry Reid of Nevada. Reid had vowed that Yucca Mountain would never open.


INTERNATIONAL

For the latest international news: http://edition.cnn.com


CNN: New post says Syrian 'Gay Girl' blogger is a hoax

A new post on the "A Gay Girl in Damascus" blog that has been reported to belong to a Syrian-American woman claimed Sunday that her dramatic story is, in fact, a hoax. …All previous posts, which began appearing in February, had been attributed either to "Amina Abdallah," the outspoken Syrian-American woman, or her cousin, "Rania Ismail." Abdallah was reported on the blog to have been abducted last week and her alleged disappearance prompted online campaigns demanding her release.


CNN: Jordan's King Abdullah II announces sweeping reforms

Jordan's King Abdullah II announced sweeping reforms in a nationally televised address Sunday, promising to establish a parliamentary majority government - a key demand of protesters calling for changes to the regime. …The king also announced economic reforms, including changes to the country's tax system in order to "raise the level of competitiveness, enhance the atmosphere for investment, secure work opportunities for youth and maintain the state's active, observatory role in an open market economy."


Washington Post: Militants linked to al-Qaeda emboldened in Yemen

Islamist extremists, many suspected of links to al-Qaeda, are engaged in an intensifying struggle against government forces for control of southern Yemen, taking advantage of a growing power vacuum to create a stronghold near vital oil-shipping lanes, said residents and Yemeni and U.S. officials. Over the past few weeks, the militants have swiftly taken over two towns, including Zinjibar, the capital of Abyan province, and surrounding areas and appear to be pushing farther south, said Yemeni security officials and residents.


Bloomberg: Christine Lagarde Leads Agustin Carstens in IMF Race as Nominations Close

Christine Lagarde, who has taken her campaign to head the International Monetary Fund to India and China while keeping her fans posted on Twitter, may be poised to defeat her main rival, Agustin Carstens. With hours before the deadline to submit nominees, the French finance minister has the backing of European Union countries, and Russian Prime Minister Vladimir Putin has voiced his support. Carstens, Mexico’s central bank governor, says he’s backed by 12 Latin American nations while he hasn’t garnered endorsements from Argentina and Brazil.


BUSINESS

For the latest business news: http://www.CNNMoney.com


CNNMoney: Stocks: Losing streak meets economic reports

Wall Street faces a data-heavy schedule this week that is expected to bring more volatility to a market full of investors weary from six consecutive weeks of losses. The government will release its closely watched May retail sales report on Tuesday and consumer inflation data on Wednesday. That's only two of the dozen or so reports investors will have to work through.


Wall Street Journal: Citi Defends Delay in Disclosing Hacking

Citigroup Inc. waited as long as three weeks to notify credit-card customers of a hacking attack because it was conducting an investigation and producing replacement cards, according to a person familiar with the situation. The internal investigation took 10 to 12 days and began within 24 hours of the discovery by Citigroup officials in early May that the New York bank's systems had been breached, this person said. In some cases, Citigroup took action to protect accounts considered vulnerable to fraud.


Financial Times: Online sales tax battle looms in US

Amazon and Ebay, two of the biggest names in online retail, have staked out contrary positions in a debate over the taxation of US internet shopping, which enables many buyers to escape paying sales tax. The US does not have a federal tax law on internet commerce, but since 2008 seven states have changed their laws in an effort to make Amazon and others collect sales tax from customers.


In Case You Missed It…

CNN's Lisa Sylvester reports on the new photos of Rep. Gabrielle Giffords and the progress she has made.

http://www.cnn.com/video/#/video/us/2011/06/13/sylvester.giffords.update.cnn



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Friday, June 17, 2011

Online Money Making Opportunities



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Thursday, May 19, 2011

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By abs-cbnNEWS.com and U.S. News Agency / Asian

Photos of a beaming Charice with Hollywood superstars Salma Hayek and Kevin James have been posted on the Internet.


Caughtonset.com carried several pictures of the 19-year-old Filipino international singing sensation and her co-stars on the set of “Here Comes The Boom.”


The photos were shot outside Faneuil Hall in downtown Boston where the cast members shot scenes on May 13, the website said.


“Here Comes The Boom” is Charice’s second Hollywood film.


In the film, the “Pyramid” singer will play Malia.


Charice was part of 20th Century Fox’s live-action animation film “Alvin and the Chipmunks: The Squeakquel.”


Directed by Frank Coraci (“Click” and “The Wedding Singer”), “Here Comes The Boom” tells the story of a music teacher who will do everything to keep the school music program running.


The film will be screened in 2012, reports said.


In her previous interview, Charice, dubbed as the rising Asian pop star, said she yearns to appear in a horror film.



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<b>News</b> In Brief: Life - Science <b>News</b>

Romeo-and-Juliet leafhoppers, sleep-deprived honeybees and more in this week's news.

Obama Campaign Hawks Birth Certificate T-Shirt, Campaign Claims <b>...</b>

President Obama's 2012 presidential campaign today started selling “Made in the USA” t-shirts featuring images of both President Obama and the long-form birth certificate he released copies of last month. “Wear your support for this ...

Man in coma after car planking stunt fails - <b>News</b>

A number of high-profile stars have been accused of fuelling the planking movement, including Footy Show host Sam Newman, who appeared on Nine News last night lying face down on the balcony rail of his high rise apartment. ...

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Wednesday, May 18, 2011

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Friday, April 22, 2011

Alt Attribute & Seo

SEO Optimization images has become increasingly more important in SEO (Search Engine Optimization) for websites. The ALT attribute is really a critical step that is often overlooked. This is often a lost opportunity for better rankings.


In Google's webmaster guidelines, they advise using alternative text for that images in your site:

Images:. Use the alt attribute to provide descriptive text. Additionally, we recommend utilizing a human-readable caption and descriptive text around the image.

Why would they ask us to do that? The answer is easy, really; search engines like google have the same problem as blind users. They cannot begin to see the images.

Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, attempting to stuff it with keywords, hoping to achieve a particular keyword density, which isn't as relevant for rankings now as it was previously.

On the contrary, high keyword density can, on some search engines, trigger spam filters, which might result in a penalty for your site's ranking. Even without such a penalty, your site's rankings will not take advantage of this plan.
This method also puts persons who use screen readers in a greater disadvantage. Screen readers are software-based tools that really read aloud the items in what's shown on the screen. In browsing the net, the alt features of images are read aloud too.

Imagine listening to a paragraph of text which is followed by repetitions of many keywords. The page would be not even close to accessible, and, to put it bluntly, will be found quite annoying.
What exactly is an Alt attribute?

An ALT attribute shouldn't be used like a description or perhaps a label for an image, though many people use it for the reason that fashion. Although it might seem natural to assume that alternate text is a label or perhaps a description, it's not!

What used within an image's alt attribute should be its text equivalent and convey exactly the same information or serve exactly the same purpose that the image would.

The thing would be to provide the same functional information that a visual user would see. The alt attribute text should be the "stand in" when the image is not available. Ask yourself this: Should you replace the image with the text, would most users receive the same basic information, and would it create the same response?
Some examples:

 

Some SEO Optimization Tips

If your search button is really a magnifier or binoculars its alt text ought to be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If an image is meant to convey the literal items in the image, then a description is appropriate.

If it is meant to convey data, then that information is what's appropriate.

If it is meant to convey using a function, then the function itself is what ought to be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility as well as for valid XHTML.

For images that play merely a decorative role within the page, use an empty alt (i.e. alt="") or a CSS background image so that reading browsers don't bother users by uttering things like "spacer image".

Keep in mind that it is the function from the image we're attempting to convey. For example; any button images shouldn't include the word "button" in the alt text. They ought to emphasize the action performed through the button.

Alt text should be based on context. Exactly the same image in a different context may require drastically different alt text.

Try to flow alt text with the remainder of the text because that is how it will be read with adaptive technologies like screen readers. Someone listening to your page should hardly be aware that a graphic image is there.
Please remember that utilizing an alt attribute for every image is needed to satisfy the minimum WAI requirements, which are used as the benchmark for accessibility laws in UK and also the remainder of Europe. They are also required to meet "Section 508" accessibility requirements in america.

It is important to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

I. Eye-Candy

Eye-Candy are stuff that serve no purpose apart from to create a site visually appealing/attractive and (oftentimes) satisfy the marketing departments. There is no content value (though there may be value to some sighted user).

Never alt-ify eye-candy unless there's something there that will boost the usability of the site for someone using a non-visual user agent. Make use of a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is actually the middle layer of graphics which may serve to set the mood or set the stage so to speak. These graphics are not direct content and may 't be considered essential, but they're important in that they help frame what's going on.

Try to alt-ify the 2nd group as makes sense and it is relevant. There may be times when doing so may be annoying or detrimental to other users. Then try to avoid it.

For example; Alt text that is identical to adjacent text is unnecessary, as well as an irritant to screen reader users. I recommend alt="" or background CSS images in such cases. But sometimes, it's important to understand this content inside for those users.

Usually this will depend on context. The same image inside a different context may need drastically different alt text. Obviously, content should always be fully available. How you go in this case is a judgment call.

III. Content and Function

This is where the image may be the actual content. Always alt-ify content and functional images. Title and long description attributes may also be in order.
The main reason many authors can't understand why their alt text isn't working is that they don't know why the images are there. You need to determined exactly what function an image serves. Think about what it is concerning the image that's vital that you the page's intended audience.

Every graphic includes a reason behind being on that page: since it either enhances the theme/ mood/ atmosphere or it is critical to what the page is attempting to describe. Knowing what the image is for makes alt text easier to write. And practice writing them definitely helps.
A method to look into the usefulness of alternative text would be to imagine reading the page on the phone to someone. What would you say when encountering a particular image to make the page understandable to the listener?

Aside from the alt attribute you have a couple more tools at your disposal for images.
First, in level of descriptiveness title is within between alt and longdesc. It adds useful information and can add flavor. The title attribute is optionally rendered by the user agent. Remember they are invisible and never shown like a "tooltip" when focus is received through the keyboard. (So much for device independence). So make use of the title attribute just for advisory information.
Second, the longdesc attribute points to the Link to a full description of the image. If the information found in an image is essential to the concept of the page (i.e. some important content would be lost when the image was removed), a longer description compared to "alt" attribute can reasonably display ought to be used. It can offer rich, expressive documentation of a visual image.

It ought to be used when alt and title are insufficient to embody the visual qualities of the image. As Clark [1] states, "A longdesc is really a long description of an image...The goal is by using any period of description necessary to impart the facts from the graphic.

It would not be remiss to hope that the long description conjures an image - the look - within the mind's eye, an analogy that is true even for the totally blind."

Even though alt attribute is mandatory for web accessibility and for valid (X)HTML, not all images need alternative text, long descriptions, or titles.

In many cases, you are better off just choosing your gut instinct -- if it's not essential to incorporate it, and when you don't possess a strong urge to do it, don't add that longdesc.

However, if it's essential for the whole page to operate, then you've to add the alt text (or title or longdesc).

What's necessary and what's not depends a great deal about the function of the image and its context on the page.

The same image may need alt text (or title or longdesc) in a single spot, although not in another. If the image provides absolutely no content or functional information alt="" or background CSS images might be appropriate to make use of. However, if the image provides content or adds functional information an alt will be required and maybe a long description would be in order. Oftentimes this kind of thing is a judgement call.

Image Seo optimization Tips


Listed below are key steps in optimizing images:

Choose a logical file name that reinforces the keywords. You can use hyphens within the file name to isolate the keyword, but avoid to exceeding two hyphens. Avoid using underscores as a word separator, like for example "brilliant-diamonds.jpg";

Label the file extension. For instance, if the image internet search engine sees a ".jpg" (JPEG) file extension, it's going to assume that the file is a photo, and when it sees a ".gif" (GIF) file extension, it's going to assume that it is graphic;

Ensure that the written text at the image that's relevant to that image.
Again, do not lose an excellent opportunity to help your website together with your images searching engines. Use these steps to position better on all of the engines and drive increased traffic to your site TODAY.

Thursday, April 21, 2011

SEO Company


The surprising part for me in recent weeks is that there are many Acquisition Marketers who still doubt that investing in SEO is even worth the effort. And, they have not even given it a try.


In some sense, it’s the “paralysis by analysis” conundrum. As SEO practitioners, we have all been faced with the question of “what’s the ROI?”


In my last article, 10 Quick & Dirty SEO Success Metrics, I made the case that tracking SEO success can get messy when you look at attribution tracking, and that you may have to resort to some more basic measurements to prove success.


It is exactly this messy success tracking that makes Acquisition Marketers hesitant to invest in SEO.


The Case For SEO As An Acquisition Vehicle


So, here’s my case for why SEO is a necessary piece of Acquisition Marketing:


A well-executed SEO strategy requires crafting and generating valuable content, promoting that content, and finding ways for trusted resources to link to that content. It takes time to see organic search results.


In this process, the most likely scenario is that “The Rank Hound” will be disappointed, and the “The Small Portfolio Ranker” will begin to have doubts, but may see some positive signs.  “The More, The Merrier” will see the breadth of keyword traffic begin to expand, and will be happy to see that progress.  But, even “The More, The Merrier” will begin to question if the right tail keywords are bringing in traffic.


However, this entire SEO process is moving the acquisition dial in the right direction!


Acquisition benefits include:



  • Purchase Influencing. Quality content that is generated is positively influencing buyer behavior. Whether or not the content is found via a search engine (at the beginning), the content is still pushing website visitors closer to being buyers. By “content”, I don’t just mean written text (which is of course valuable) – great content will take many forms, including video, images, graphical depictions (including infographics), webinars, contests & promotions, local search assets (e.g. Google Places), and many other forms of great, creative, and convincing content.

  • Awareness. Visits from long-tail keywords, even if not the best-converting keywords, are building brand awareness, and planting the seed that your site is there for them to come back to. You may see this traffic come back to you in future visits in your analyitcs as “Direct/Bookmark” or search queries for your brand name. But, it was the initial visit, for a very specific phrase that even gave you the opportunity for that second visit.

  • Creating A Voice. In order to promote the content, you need a voice. That voice is a combination of social media engagement, PR, and traditional link building. These traffic channels, and communication processes, will be there even when Google changes the search game on us all again. People will be finding you not just via search, but through good-old-fashioned communication. But, you did the groundwork, in part, to improve SEO results.

  • Competitive Keywords Will Come To You. Your quest for ranking for the best-converting, and more competitive, keywords will provide results. It will just take more time than many Acquisition Marketers are typically comfortable with. But, without making the investment in organic search, your competitors will keep taking your customers away from you.


As organic search traffic, and traffic from related sources, flows in, Acquisition Marketers can do one of the things they do best – test and optimize the user experience to capture customers and prospects, and build marketing lists to nurture with care.


Every Industry Evolves & Requires Convincing Doubters In Order To Grow


As I was drafting this article, I was bouncing ideas off of a trusted adviser, Mike Schultz, from the Rain Group. Mike’s specialty is sales training.


As I talked about my surprise at still finding so many “doubters” who have not yet invested in SEO, Mike drew an analogy to how even “mature” industries need to be re-introduced to how to sell their own services. He talked about how roughly 20 years ago, law firms began to revolutionize the way they market and sell their services (even though lawyers have been around for centuries).


It became evident, that if a competitive law firm did not engage in more aggressive marketing and demand generation, then not only were they leaving potential business on the table, the perception was that they were behind the curve.


While the SEO industry is far from mature, it is true that the speed of adoption has been at a much more rapid rate than many other marketing channels. In fact, Brian Halligan and the rest of the Hubspot team, have proven how fast a new marketing concept, such as inbound marketing, can take hold.


So, my hope is that the sophisticated, ROI-driven Acquisition Marketers will take note of the broad benefits of SEO, and invest time and money in building organic search as an acquisition channel. Even when ROI measurement is not immediately available.




Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.



Related Topics: In The Trenches


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